NICE TO

MEET YOU

PRESENTED BY
ANOUK HOEIJMAKERS
AND ALYCIA BILLOIS

WE HELP YOUR BRAND ACHIEVE
GROWTH TROUGH INFLUENCER MARKETING STRATEGY

IM ĀYLN specializes in helping brands design, implement, and optimize their Influencer Marketing strategy. By offering expert guidance and efficient processes, we help brands develop data-driven strategies that drive performance and achieve growth. Our services include a variety of plans tailored to your needs, whether you prefer coaching or execution support, one-time delivery, or ongoing accompaniment.

WE ARE SHAPING THE FUTURE OF INFLUENTIAL BRAND

We offer a variety of plans tailored to your needs, whether you seek coaching or execution support, one-time delivery, or ongoing accompaniment.

  • Every journey begins with clarity. We take the time to uncover your brand’s unique voice, understand your business and dive into your objectives. From there, we gain a deep understanding of your customers—their needs, preferences, and behaviours—to set a strong foundation.

  • We examine the data to identify what is working, what is missing, and where the opportunities lie. By leveraging key insights, we develop a data-driven strategies that ensures your campaigns are built for success.

  • The digital landscape evolves quickly, and so do we. We stay ahead of trends, analyzing both internal and external factors to refine and optimize your strategies for sustained success.

  • Our strategies are not one-size-fits-all. We tailor every element to your specific goals, aligning with your business size, industry, and market position. Whether you are looking to expand your reach, drive engagement, or increase conversions, our approach is built to deliver results.

  • Our mission does not stop with delivering exceptional outcomes. We equip your team with the knowledge, tools, and processes to sustain and scale success, making Influencer Marketing a growth engine for your brand.

  • From the insights gathered, we create a flexible and scalable plan tailored to your needs—whether it is launching a first-time campaign or optimizing for growth. This process serves as the base for long-term success and adaptability in an ever-changing market.

2 women sitting next to each other gently smiling, they look professional and wear fashionable clothes. One woman is dark-haired and the other is light-brown haired. The background is white

THE SOULS BEHIND IM ĀYLN

It is a pleasure meeting you. We are Alycia and Anouk, the team behind IM ĀLYN, united by a shared mission to redefine Influencer Marketing. With a track record of success, we scaled influencer channels for some of Europe’s leading brands. Now, we are here to share our industry vision, expertise, and forward-thinking strategies to help your brand unlock the full potential of this dynamic and powerful marketing channel.

We bring our combined knowledge to brands ready to integrate Influencer Marketing into their strategy, elevate their current efforts, or refine their existing setup to achieve exceptional results.

Are you ready to take your brand to the next level?

OUR PARTNERS

CASE STUDIES

CASE STUDIES

FAQ

  • We take a collaborative approach, tailoring our services to your brand’s unique needs and goals. Whether you are building an Influencer Marketing strategy from scratch, refining your existing efforts or optimising your current approach, we work closely with your team to ensure an efficient integration. Our process includes in-depth consultations, data analysis, workshops, actionable recommendations, and ongoing support to help your brand succeed.

  • We will start by clarifying your needs and onboard you on the plans that answer them. As we prepare the contractual frame for our collaboration, you will receive a questionnaire to help us refine your goals and motivations. What follows depends on your plan, workshops, and basic plans will be scheduled 2 to 3 weeks in advance, and ongoing accompaniment, 4 weeks in advance. You will have access to IM ĀYLN portal where all our material and your data are stored.

  • The onboarding process typically takes 2-3 weeks, depending on the complexity of your brand’s needs and the chosen service. During this time, we gather all necessary information about your objectives, company data regarding current marketing channels and customer behavior, and goals to create a customized action plan. We ensure a smooth and efficient setup so we can start delivering value as quickly as possible.

  • We prioritize the security and confidentiality of your data. All sensitive information is stored securely and processed in compliance with GDPR and other relevant data protection regulations. We use trusted tools and systems to manage your data, ensuring it is only accessible to authorized personnel involved in your project.

  • Discretion is at the heart of our operations. We understand the importance of confidentiality and operate under strict non-disclosure agreements (NDAs) to protect your brand and its strategies. Your trust is our top priority, and we ensure that all information shared with us remains private and secure.

  • Our payment policies are transparent and flexible, designed to suit the scope of each project. We typically require an initial deposit before starting a collaboration, with the balance structured into milestone payments or monthly billing based on your preference and chosen plans. Detailed terms are outlined in a written agreement before the start of the project to ensure clarity and mutual understanding.

  • We specialize in a wide range of campaign ideation and strategy, including product launches, brand awareness initiatives, affiliate marketing, re-targeting, user-generated content strategies, and long-term Influencer partnerships. We conduct an audit and tailor each strategy to align with your brand’s goals and audience.

  • Some of our plans include a hand-picked selection of influencers to materialize your Influencer Marketing strategy. We are here to support you with the knowledge we have as well as the network we built over the years.

  • Our expertise spans across industries, but we particularly excel in working with lifestyle, fashion, beauty, tech, and fast-moving consumer goods (FMCG) brands. Regardless of your sector, we adapt our approach to fit your unique needs.

  • We offer both! Whether you need help with a single campaign, would like recommendations on strategy or seek an ongoing partnership to advise and evolve your influencer marketing efforts, we provide flexible solutions to meet your needs.

  • Yes, we excel at creating integrated marketing strategies. We can help combine influencer marketing with paid ads, content marketing, affiliate programs, and more to amplify your overall marketing impact. We always recommend 360 marketing campaigns.

  • Yes, we provide workshops and training sessions to help your team understand and implement influencer marketing strategies and guide you on how to establish an efficient framework. This can include building internal processes, campaign management skills, and performance analysis techniques.

  • France and the Netherlands are our primary markets, where we are born, raised, and so have a special connection with these market audiences. Our experience has taken us far, and we have also been scaling the following secondary markets: US, UK, BE, DE, CH, AT, SE, DK, FI, NO, SP, PT, IT.

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