HOW WE DROVE 77% OF TOTAL CONVERSIONS (WITH A 30% CVR) BY SCALING INFLUENCER MARKETING THE RIGHT WAY
We have all seen the gimmicks — the spammy seeding tactics, the disconnected collaborations, the one-off campaigns that scream paid ad rather than trusted recommendation.
But when done right? Influencer marketing can become one of the most powerful and profitable growth engines for a brand.
That’s exactly what happened here.
We helped a brand expand into new international markets — and influencer marketing ended up driving 77% of total marketing conversions at a 30% conversion rate. That’s 5x higher than their other marketing channels.
No hacks. No spam. Just a system built on strategy, storytelling, and trust.
Here’s how we did it.
The Challenge: Expanding into New Markets (Without Losing Brand Soul)
Going global sounds exciting — but it comes with challenges.
This brand was expanding into international markets and needed a growth strategy that balanced performance with brand integrity. Their challenges included:
Adapting to new local cultures while staying true to their brand identity
Building trust and credibility in new regions
Managing cross-channel performance without burning budget
Maintaining healthy ROAS while testing new strategies
Aligning content across influencers, paid media, and organic channels
Put simply: they needed a repeatable, scalable system for growth.
The Solution: A Performance-Driven Influencer System
We did not approach this like a typical influencer campaign.
Instead, we built a system rooted in research, structure, and conversion psychology.
Phase 1: Market Research & Positioning
Deep audience sentiment analysis
Competitor and platform research per region
Strategic positioning to match audience needs and brand identity
Phase 2: Performance-First Influencer Engine
Built a tiered influencer model: Evangelists, Storytellers, Amplifiers
Localised content to drive trust and conversions
Optimised influencer content for ROAS, not just reach
Phase 3: Cross-Channel Collaboration & Measurement
Worked hand-in-hand with brand and paid media teams
Developed dashboards for real-time performance tracking
Used insights to tweak and scale what worked — fast
The Results: Influencer Marketing as a Scalable Growth Engine
Influencer marketing generated 20% of total brand revenue in new markets — outperforming even older, established regions.
Drove 77% of total marketing conversions with a 30% conversion rate — that’s 5x higher than other channels.
Achieved 3x YoY growth in influencer marketing budget — hitting a 6-figure annual spend.
Maintained healthy ROAS while testing and scaling rapidly.
Key Takeaways: Influencer Marketing is a Long-Term Growth Channel — Not a Short-Term Hack
This wasn’t luck. This wasn’t about finding a few good creators and hoping for the best.
We built a system.
One rooted in market understanding, conversion psychology, and long-term brand authority.
What Worked:
→ Strategic influencer research & positioning for each market
→ A performance-driven local community building approach
→ Cross-channel alignment
→ Fast-paced experimentation with ROAS accountability
→ Real-time data tracking for constant optimisation
Final Thoughts: Influencer Marketing Done Right = Profit & Brand Love
Having built and scaled influencer marketing programs for both startups and established brands, here’s what I know for sure:
→ Startups need to move fast, but spammy tactics break trust faster.
→ Big brands need performance, but without sacrificing brand soul.
→ The real magic happens when influencer marketing is not a one-off channel — it’s integrated into your full growth strategy.
When done right? Influencer marketing does not just drive sales — it builds a brand people actually care about.
