Clients: 10 French influencers & 3 European Talent Agencies
Role: IInfluencer and Talent Agency Coach at Partenariatenconscience.com

Approach
1. Developed an expert coaching program for influencers and agencies to optimize brand partnerships
2. Covered comprehensive aspects of partnerships from positioning to negotiation
3. Provided expertise in contract law and intellectual property rights
4. Collaborated with an international research group at the Law University of Zurich to discuss legal frameworks and protection of creators' rights

Challenges
1. Educating creators and agencies on interpreting campaign ROAS from a brand perspective
2. Emphasizing the importance of post-campaign analytics for performance improvement
3. Convincing clients of the value of accessing post-campaign results and feedback
4. Bridging the knowledge gap between creators, agencies, and brands

Outcome
Delivered exclusive coaching to influencers and agencies, addressing partnership "grey zones"
Facilitated improved understanding and collaboration within the industry
Gained recognition from academic research groups in the field of influencer marketing
Contributed to industry transparency and growth

Feedback
Giving birth to this coaching program has taught me a lot about the experience of partnerships from the creator's perspective. I am very excited about the idea of disclosing certain aspects of a partnership and enabling better growth and transparency. This program got the attention of a research group from one of the most important universities in the world, and I am glad the influencer marketing industry is becoming more interesting to research for academics. The opportunity to contribute to the evolving dynamics of influencer marketing and address its complex economics has been particularly rewarding.