SCALING OPERATIONS TROUGH TEAM BUILDING AND PROCES OPTIMISATION
In the information-packed world of influencer marketing management, team building and process optimization are critical for success. After successfully launching the French market for femtasy, the focus shifted to scaling operations across France, Belgium, and Quebec. This case study explores the strategic approach of onboarding a full team within one month, developing personalized protocols, and implementing efficient communication and project management tools. By creating a tailored integration process and utilizing methodologies like RACI and traffic light systems, the strategy transformed a single-person operation into a high-functioning team capable of managing the primary revenue-generating department, demonstrating the power of strategic team development in the rapidly evolving influencer marketing landscape.
Client: FEMTASY - a European leader in audio-erotica for women
Role: Influencer Marketing Strategist for FR, Belgium, and Quebec markets
Approach
1. Hired a fully functioning team after a 2-year mission to launch the French market, followed by Belgium and Quebec regions
2. Developed personalized onboarding protocols for each team member, tailored to their capacity and integration pace
3. Created scalable communication and experimentation processes adapted to each team member's expertise and aspirations
4. Utilized productivity tools and built mind maps for organized documentation of the channel from inception to present
5. Implemented project management solutions, including RACI model and traffic light systems
6. Employed various brainstorming methodologies for team leadership
Challenges
1. Simultaneously onboarded 4 team members while managing department operations
2. Established trust and found the right pace to hand over responsibilities fully
3. Introduced and enforced clear communication processes across the team
4. Ensured adherence to new workflows when the entire department depended on them
Outcome
Successfully onboarded 4 team members in 1 month
Created a high-functioning team capable of managing the primary revenue-generating department
Implemented clear and efficient processes and productivity tools
Feedback
This was a truly enriching human experience. I unlocked the power of clear and efficient communication in saving the team's energy and preventing emotional situations, which are major factors of unhappiness and turnover in influencer marketing departments. The implementation of project management solutions like the RACI model and traffic light systems proved invaluable in delegating responsibilities and maintaining smooth operations. This experience broadened my perspective on team management and the importance of tailored processes in a fast-paced marketing environment.
