Client: FEMTASY - a European leader in audio-erotica for women
Role: Influencer Marketing Strategist for the French Market

Approach
1. Launched the French market from scratch, with no existing marketing channels, social media presence, or followers
2. Developed strategies to circumvent shadow-banning issues on Meta platforms
3. Created a meta-proof language for influencers to communicate effectively within platform restrictions
4. Balanced impactful and heart-centered communication angles for influencers while adhering to Meta's restrictions on audio-porn content

Challenges
1. Implemented A/B testing for various communication angles, landing pages, and algorithm-sensitive practices
2. Mitigated a 30% reach decrease through algorithm-friendly practices and strategic niche targeting, including high-reach niches such as momfluencers
3. Established a PR crisis management protocol to protect brand and ambassador integrity
4. Developed a process to bypass link blocking through multiple conversion-optimized and personalized landing pages
5. Created a crisis management strategy for campaigns during global events, including budget reallocation and post-crisis reintegration plan

Outcome
Achieved 80% of primary channel revenue in less than 2 years with a single-person team
Maintained growth despite platform restrictions and systematic attacks from Meta
Built a community of 300+ influencers around a sensitive product in less than 2 years
Reached 10% brand awareness among the target demographic (1 out of 10 women) in under 2 years
Created a significant buzz around the brand and its product in France

Feedback
This experience was frankly the most enriching adventure of my career, shaping my capacity to respond to crises, understand social media algorithms, and make a great impact through authentic and heart-centered communication. Building strategic A/B test planning with high efficiency-consideration has truly broadened my perspective on influencer marketing optimization potential.