REVIVING THE FRENCH MARKET ENTREY FOR A GERMAN BEAUTY LEADER.
Asambeauty faced a unique challenge of reviving a previously stagnant French market entry. As an Influencer Marketing Strategist, the mission was to transform an underperforming market launch into a successful campaign through strategic, performance-driven approaches. By conducting comprehensive audience research, efficiently allocating a substantial budget, and implementing a nuanced communication strategy, the team navigated the complexities of brand perception and niche activation. The result was a remarkable turnaround, achieving stable growth within months and establishing Asambeauty as a top seller in select makeup categories, demonstrating the power of targeted influencer marketing and strategic market repositioning.
Client: ASAMBEAUTY - German Beauty leader
Role: Influencer Marketing Strategist & FR Marketing Launch Project Manager
Approach
1. Investigated a French market launch that previously stagnated after two years of minimal progress
2. Conducted comprehensive influencer marketing audience research and strategy audit
3. Rapidly relaunched the market with a strategically allocated large budget
4. Developed a nuanced communication strategy to avoid influencer brand distrust syndrome
Challenges
1. Efficiently allocating a substantial budget from the initial launch phase
2. Convincing C-level executives to invest more resources into the marketing channel
3. Designing a 100% performance-driven influencer marketing strategy
4. Developing a communication approach that maintains brand integrity
5. Monitoring extremely rapid growth without risking brand oversaturation
6. Strategically booking and activating diverse niches simultaneously
Outcome
Achieved healthy and stable growth within months using a performance-driven approach`
Established the brand as a top seller in select makeup categories
Leveraged existing strong branding from the DACH primary market to enable performance-driven campaigns
Maintained brand reputation while driving significant conversions
Feedback
Launching a new market with an established brand presented a unique opportunity to focus intensely on conversion generation and maintaining a high new customer share. The process of activating new niches, understanding different brand perceptions, and strategically monitoring performance was particularly exciting. By carefully balancing performance metrics with brand authenticity, we transformed a previously stagnant market entry into a successful marketing initiative.
