SIGNING AND PROJECT MANAGING OVER 60 CO-DESIGNER COLLECTIONS.
Over the past years, I have had the privilege of collaborating with some of the most influential fashion and jewelry brands across Europe, the United States, and the United Kingdom. With a deep focus on strategic brand partnerships, I have successfully co-designed and signed over 60 collections, built a new department from the ground up, and managed high-impact co-creation campaigns from concept to execution.
Each case study showcases my expertise in strategic planning, market expansion, and brand development. You will find insights into my approach—covering client objectives, challenges, and measurable outcomes—highlighting my ability to drive brand visibility and sales growth through innovative collaborations.
My role extends beyond campaign execution; I work closely with influencers, content creators, and partner brands, ensuring seamless collaboration through contractual negotiations, compliance management, and KPI-driven optimisations. These projects reflect my passion for brand growth, commitment to excellence, and dedication to building strong, mutually beneficial partnerships.
Explore the full scope of my work and co-collections here: https://anoukhoeijmakers.myportfolio.com/brandpartnerships
Client: BRUNA The Label
& NA-KD Fashion
Role: Leading co-creation campaigns from concept to execution, managing strategic partnerships, and overseeing all aspects of campaign performance, including influencer collaboration, contract negotiations, and compliance
Approach
My approach to each co-creation project is deeply rooted in strategic planning and thorough analysis. The process begins by identifying the brand’s vision, defining the creative direction, and setting clear objectives. From conducting P&L analysis to sales forecasting, I ensure that all financial aspects are covered, identifying the target demographics, pricing strategies, and break-even points. The objective is always to make informed, data-driven decisions, from product development through marketing investments.
Once the strategy is in place, I collaborate with influencers and creators who align with the brand’s values and goals. Negotiations, contract agreements, and project management are tracked through Asana to ensure seamless communication and execution across all stages—from moodboards and design concepts to production and campaign shoots. The goal is to streamline the process while maintaining creative integrity and brand alignment.
Outcome
The outcome of each project is a highly successful, fully realized collection that aligns with the brand’s vision while achieving measurable business goals. I have overseen over 60 collections, increasing brand visibility, engagement, and sales across multiple regions. Each launch has consistently met or exceeded sales targets, creating a strong return on investment for both the brand and collaborators.
By utilizing a meticulous project management system and data-driven approach, I have also been able to continuously optimize campaigns, ensuring that each collection reaches its full potential in both the short and long term.
Challenges
One of the main challenges I face is balancing creative control with the need for business-driven results. Creators and influencers often have their own vision, which can sometimes conflict with brand guidelines or financial goals. Navigating these tensions while maintaining positive relationships requires a deep understanding of both the creative and business aspects of the process. Additionally, handling multiple stakeholders, managing tight timelines, and ensuring a smooth production flow are always demanding, especially when unforeseen obstacles arise during production or marketing.
Another challenge is aligning expectations from various parties while negotiating contract terms. Ensuring that all parties feel satisfied and motivated, while maintaining a fair deal for the brand, requires both tact and clear communication.
Feedback
Clients and partners consistently express satisfaction with my comprehensive, results-driven approach. They appreciate my ability to bring their vision to life while achieving business success through strategic partnerships. Creators often mention that they feel empowered in the collaborative process, with the right balance of creative freedom and structured guidance.
From a client perspective, the detailed market analysis, forecasting, and P&L breakdowns are highly valued, as it helps them feel confident in their investment. Post-launch, feedback also highlights the effective execution of events, marketing campaigns, and influencer partnerships, noting the significant impact on brand awareness and sales growth.
Explore the full scope of my work and co-collections here: https://anoukhoeijmakers.myportfolio.com/brandpartnerships
